ABOUT US<\/h1><\/div><\/div>\r\n\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\tWe are an impact assessment and consultancy firm specialized in families from the base of the pyramid in Latin America. Since 2009, the institute has been developing projects for the country’s main institutes and foundations, as well as large companies and organizations linked to public policy projects.<\/strong><\/p>\n<\/div><\/div>\r\n\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\tMultidisciplinary team of anthropologists, economists and sociologists who apply ethnographic methodologies, qualitative and quantitative research, and data analysis to support our clients comprehend this public and measure project\u2019s results.<\/p>\n
In-depth knowledge about all aspects of the base of the pyramid’s families.<\/p>\n<\/div>
<\/div>\r\n\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t![\"\"](\"https:\/\/www.planocde.com.br\/eng\/wp-content\/uploads\/2022\/10\/infografico_ingles.jpg\" "\\"infografico_INGLES\\"")
<\/span><\/div><\/div>\r\n\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\tOUR WORK<\/h1><\/div><\/div>\r\n\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\tDATA ANALYTICS\/QUANTITATIVE RESEARCH<\/h2><\/div>Quantitative surveys in person, online and via WhatsApp. Secondary data and BIG DATA analysis to generate insights and predict behavior.<\/p>\n
Cluster analysis\/segmentation<\/strong>
\nConjoint Analysis<\/strong>
\nFactor analysis<\/strong>
\nRegression analysis<\/strong>
\nDiscriminant analysis<\/strong>
\nData modeling<\/strong><\/p>\n<\/div><\/div>\r\n\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\tETHNOGRAPHY\/QUALITATIVE RESEARCH<\/h2><\/div>Based on research methodologies with immersion in the cultural context \u2013 Anthropology and Sociology, we develop in-depth qualitative research.<\/p>\n
Ethnography<\/strong>
\nDiscussion groups<\/strong>
\nWhatsapp audios<\/strong>
\nDigital ethnography<\/strong>
\nOnline immersion<\/strong>
\nPersonas segmentation<\/strong>
\nStructured content analysis<\/strong><\/p>\n<\/div><\/div>\r\n\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\tMONITORING AND IMPACT ASSESSMENT<\/h2><\/div>Monitoring consultancy, construction of indicators, Theory of Change and impact assessment of social projects, using quantitative and qualitative methodologies.<\/p>\n
Theory of change<\/strong>
\nDevelopment of indicators<\/strong>
\nMonitoring<\/strong>
\nImplementation evaluation<\/strong>
\nQualitative evaluation<\/strong>
\nQuantitative evaluation<\/strong>
\n\u00b7 Randomized<\/span><\/strong>
\n\u00b7 Control group definition<\/span><\/strong><\/p>\n<\/div><\/div>\r\n\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div><\/div><\/div><\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\tCASES<\/h1><\/div><\/div>\r\n\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t
We are an impact assessment and consultancy firm specialized in families from the base of the pyramid in Latin America. Since 2009, the institute has been developing projects for the country’s main institutes and foundations, as well as large companies and organizations linked to public policy projects.<\/strong><\/p>\n<\/div> Multidisciplinary team of anthropologists, economists and sociologists who apply ethnographic methodologies, qualitative and quantitative research, and data analysis to support our clients comprehend this public and measure project\u2019s results.<\/p>\n In-depth knowledge about all aspects of the base of the pyramid’s families.<\/p>\n<\/div> Quantitative surveys in person, online and via WhatsApp. Secondary data and BIG DATA analysis to generate insights and predict behavior.<\/p>\n Cluster analysis\/segmentation<\/strong> Based on research methodologies with immersion in the cultural context \u2013 Anthropology and Sociology, we develop in-depth qualitative research.<\/p>\n Ethnography<\/strong> Monitoring consultancy, construction of indicators, Theory of Change and impact assessment of social projects, using quantitative and qualitative methodologies.<\/p>\n Theory of change<\/strong><\/span><\/div>OUR WORK<\/h1><\/div>
DATA ANALYTICS\/QUANTITATIVE RESEARCH<\/h2><\/div>
\nConjoint Analysis<\/strong>
\nFactor analysis<\/strong>
\nRegression analysis<\/strong>
\nDiscriminant analysis<\/strong>
\nData modeling<\/strong><\/p>\n<\/div>ETHNOGRAPHY\/QUALITATIVE RESEARCH<\/h2><\/div>
\nDiscussion groups<\/strong>
\nWhatsapp audios<\/strong>
\nDigital ethnography<\/strong>
\nOnline immersion<\/strong>
\nPersonas segmentation<\/strong>
\nStructured content analysis<\/strong><\/p>\n<\/div>MONITORING AND IMPACT ASSESSMENT<\/h2><\/div>
\nDevelopment of indicators<\/strong>
\nMonitoring<\/strong>
\nImplementation evaluation<\/strong>
\nQualitative evaluation<\/strong>
\nQuantitative evaluation<\/strong>
\n\u00b7 Randomized<\/span><\/strong>
\n\u00b7 Control group definition<\/span><\/strong><\/p>\n<\/div>CASES<\/h1><\/div>