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JP MORGAN

Financial Inclusion

Plano CDE and the Center of Microfinance and Financial Inclusion Studies (FGV) conducted the study “Segmentation and Financial Inclusion in Brazil”, with support from the J.P. Morgan Chase Foundation. The research was conducted with 1.500 people from middle and lower classes in Brazil and, through a segmentation produced with the methodology Grades of Membership (GoM), identified three profiles of financial behaviour:

  • CONSERVATIVE
  • PLANNED
  • DESORGANIZED

During the qualitative fase of the research we looked deep in each of these profiles through workshops conducted with stakeholders from the financial inclusion field in Brazil. Recommendations were made to each of the profiles and each of the stakeholders type.

CHECK THE RESULT OF THIS RESEARCH

CHECK THE VIDEO OF THE RESEARCH BELOW